For example: A brand runs two influencer campaigns: FIRST CAMPAIGN. To overcome this problem, luxury brands are taking the influencer marketing route and choosing to work with people who have a large and dedicated following of millennials on social media. At Scale, Micro Influencers Provide Your Brand with Invaluable Business Intelligence. Influencers are the new celebrity endorsements. ... Brands want to work with influencers that share the same target audience, so partner with brands that do that. Some micro-influencers, in a bid to get an opportunity to work with brands may use unscrupulous means, for instance, buying fake followers. Consumers are looking for peer and influencer reviews above all other forms of marketing, making user-generated content and strategic partnerships with influencers … After I hit the 10k mark on Instagram I definitely noticed an uptick in emails that I received from brands and agencies asking about collaborations but many of them are still gifted collaborations, which I rarely take on unless I’m obsessed with the brand and see potential for a paid opportunity later on. It’s a simple math. David Grr @davidgrr At this point in time, the power of the fashion influencer is a vital form of brand marketing. Social influencers are flooding the digital universe – and for good reason. German micro influencer Sarah Kuhn agrees: “In terms of the differences between influencers and micro influencers, the followers of micro- nfluencers can, in my opinion, identify better with the people behind them. By partnering with a wider variety of influencers, Frank Body … Food and toy brands, for instance, have gone to Viral Nation to connect with micro-influencers on YouTube or other streaming platforms who create ASMR content, like this ultra-relaxing video . Micro-influencers are smaller influencers who have a following of 10,000 – 100,000. This is often smaller brands that can’t pay influencers. Diego is one of a kind, and is the ideal fashion micro influencer for a menswear brand to work with. If you’re a retail business or brand that operates within the fashion landscape, here are 5 fashion micro influencers you might want to work with. All you have to do is learn how to pitch to brands as a micro-influencer. FOHR.co. Blogger Outreach or Influencer Marketing. 1. To be clear, I’m not saying that all of these brands work will small creators all of the time. Moreover, it accounts for 86 percent of the total earned media value for the top 30 fashion brands . At Statusphere, we match brands with the right influencers to ensure you get the most out of your influencer partnerships. Lots of marketing managers scout for campaigns on desktop and you’ll save them a step by having your email ready to copy and paste into a note for you. Landing brand partnerships are great ways for influencers and creators to monetize their influence. At IMA, we work with influencers across all tiers, from global celebrities to micro influencers, and are experts in tailoring influencer tiers to each campaign strategy. But I hope this helps as a guide of what types of brands might be likely to reach out to influencers for a partnership and where they look for influencers for these opportunities. Micro-influencers usually do not have contracts, and are looking to find the next cool brand, so they are more responsive to partnership opportunities. They focus on high-quality content and can ensure this quality since influencers can only obtain access to the platform by invitation only. With the mass adoption of social media and blogging, the fashion industry is no longer solely governed by fashion magazines and haute couture editors. Speaking of that, don’t forget to put your email in your Instagram bio and not just in the email button. With the mass adoption of social media and blogging, the fashion industry is no longer solely governed by fashion magazines and haute couture editors. In conjunction with Instagram, it is the audiences’ favorite social media for fashion and lifestyle inspiration and expression. Various micro-influencers start off as brand ambassadors, allowing you to exchange products for posts. But by activating 30 to 40 “micro-influencers,” the brand was able to convert at an even higher level. Organic make-up, striking colors on eyelids, skincare and embracing natural hair, these are the trends flourishing amongst niche beauty micro-influencers on Instagram right now. ‍ deals with brands that I love and was excited to work with. Tribe’s differentiation from most other platforms is it focuses specifically on micro-influencers – every-day citizens who have built a following around a particular passion or expertise. Diego loves a well tailored suit and encourages the use of his hashtag #dandyinthebronx. Reach thousands of authority bloggers and social media influencers in your domain area. Moon also echoed Reed and agreed that micro- and nano-influencers (generally influencers with a following of between 1,000 and 10,000 Instagram followers) often provide the best ROI to brands because of their hyperengaged audiences. Here are our top picks for fashion influencers on YouTube. These days if you have even a few hundred or one thousand Instagram followers who care about what you have to say, you might be someone who a brand wants to work with. Jodi’s content focuses on fashion and beauty and she keeps her email address conveniently located in her Instagram bio. Fashion boutiques prefer to work with high-profile influencers, for instance, while firms that sell bathroom fittings will be happier to work with a micro-influencer. I also believe that the scattering loss for brands is lower. Also three of these brand deals came from personal connections of people who I’ve met so be sure you’re constantly networking and trying to form connections with people who you want to get to know better. 4. She currently has 22.3K followers and travels back and fourth from Toronto, Canada to Laguna Beach, California. Fashion icons of today come in many forms, and influencers now have the ability to put a brand on the map without ever getting on a catwalk. (But I’m always here to help you with pitching, don’t forget to check out my e-book!). This platform handpicks influencer to work with brands like Nestle, Uber, Nespresso, and Disney. He currently has 41.8k followers on Instagram and has worked with fashion brands like Lacoste, Uniqlo and Frank and Oak. 4. Brands will also set their rate according to the level of authority they believe you have in your niche. It depends on the niche you work in, and the individual brands you approach. Meanwhile, nano-influencers (< 5k followers) are capturing a smaller chunk of interest at 26%. media@beautyclout.com. Tribe says it is a self-serve influencer marketing marketplace which connects brands with micro-influencers. Her style is monochromatic with all of her photos restricted to shades of black, white and grey. Micro-influencers are valuable to brands, their followers are loyal and relate to those with a smaller following. GET PAID. Frank Body recently partnered with micro-influencers to promote products like its Coffee Scrubs (particularly dynamic for photos), Body Balms, and Glow Masks. Sometimes you really have to click on a lot of pictures to find out if it’s sponsored! FOHR has a goldmine of resources for influencers starting out in this business. We pulled data from the HYPR platform, an enterprise-level influencer marketing platform that lets brands and agencies discover, analyze, activate, manage, and measure influencers at scale. Get paid to talk about awesome products from all types of beauty & fashion brands. Maybe they were testing working with micro-influencers and then they went back to paying mid-tier and mega influencers or maybe it was for a one-off product launch or very specific campaign. This tool comes in the form of hashtags, an element that influencers have to utilize when promoting your brand. Fashion Brands need YOUR help! Without further ado, here are our beauty micro-influencer picks of 2020: @Zolicouture. 5. Unlike celebrity influencers, micro influencers often work through agencies like Social Elite and Tribe in order to win new sponsorship opportunities. The best types of micro-influencers are the ones who are already fans of your brand: that way, the relationship between you both is genuine. David currently has almost 80k followers on his Instagram page and works with brands like Zara, Adidas and Mr Porter. Find out why they're so important and how you can work … Influencers exist in all shapes and sizes. One thing I often hear over and over again from micro-influencers is that they think they’re “too small” to work with brands. Imagine having the budget to work with dozens to thousands of influencers at a time. While she’s currently living in the UK, she’s taking full advantage of nearby European destinations. A small group of influencers were attracting all of the brands, and as feeds became saturated with promoted activations, followers also became more savvy about picking out … You can follow the fitness journey of her boyfriend, Jose, on Instagram @joselopez_fit. Jodi currently has 73.6k followers and has worked with brands like Town Shoes, YSL Beauty and Rebecca Minkoff. I think that this has a very positive effect on a brand. Brand: Glossier Category: Beauty Mikaela has worked with brands like H&M, Macy’s and Bikini Village. 5.5K followers and an average engagement rate of 9.66%. Find Sponsorships from leading Fashion Brands for You to Promote on Social Media! 64% of marketers prefer to work with micro-influencers (5,000 to 100k followers) compared to 16% choosing to work with celebrities (500k+ followers), according to new research from Activate. Some micro-influencers, in a bid to get an opportunity to work with brands may use unscrupulous means, for instance, buying fake followers. Click here to learn about how we do it and to chat with one of our influencer marketing specialists! To help you identify which brands that work with small influencers I made a list of brands that I’ve worked with in the last year. German micro influencer Sarah Kuhn agrees: “In terms of the differences between influencers and micro influencers, the followers of micro- nfluencers can, in my opinion, identify better with the people behind them. An influencer that posts across Instagram and Youtube, sharing the make-up brands that help her achieve her glowing look! Visual platforms, such as Instagram, Pinterest and YouTube are predominantly leveraged for fashion-based influencer marketing campaigns. For the time and money it takes to work with five macro-influencers, you could be working with twenty micro-influencers. Monitor your product name, brand, competitors, keywords, authors, or any other topics. To learn about how to be one of the influencers they choose, go here. I hope this was helpful and feel free to explore the site for more posts about blogging and pitching. A wide range of bloggers–from fashion, to lifestyle, to parenting–joined the campaign to promote Shutterfly’s personalized gift options. Nowadays, pretty much any brand from any sector can (and should) opt for influencer marketing strategies. They are the ones sending free product to Instagram influencers/small blogs. How I found brands that collaborate with micro influencers Fast fashion brand Mango has also found a way to work with brand influencers. Pitch companies that collaborate with small influencers. Influencers have been taxonomized: Brands will request macro-influencers (people with a few hundred thousand followers), micro influencers (somewhere between 2,000 and … IndaHash. Jodi currently has 73.6k followers and has worked with brands like Town Shoes, YSL Beauty and Rebecca Minkoff. Fashion micro influencers help bridge the gap between runway models wearing designer labels and everyday consumers who have previously felt left behind. Jodi and her boyfriend are total couple goals (he’s a micro influencer as well). Some platforms, like Tribe, charge brands an additional fee to keep the influencer’s content (for reuse) and to use it on other marketing streams. If you want to work with certain brands you may also want to make connections about the agencies that represent them (more on that in this blog post). We use this data to create industry benchmarks for marketers to see how they are performing! Qoints is a repository of real live digital marketing data from campaigns of many of the world’s largest brands. Why brands want to work with micro influencers in 2018 An influencer is an influencer you would say. All you have to do is learn how to pitch to brands as a micro-influencer. Here are the top 12 street style and fashion influencers who can be trusted to inspire timeless looks. A list of 25 up-and-coming Instagram beauty micro-influencers with photos, metrics, and links. If you want even more tips for how to work with brands as a micro-influencer I have another post about that too. Source. At Scale, Micro Influencers Provide Your Brand with Invaluable Business Intelligence. He currently has 41.8k followers on Instagram and has worked with fashion brands like Lacoste, Uniqlo and Frank and Oak. I looked at Instagram accounts in my niche with a similar following (around 1,000-2,000 followers) to see what brands they were collaborating with. Most of the micro-influencers posting content with Frank Body products specialize in beauty-focused content, but they’re not all strictly beauty influencers. As one of the top micro-influencers, she’s worked with brands such as Adidas, and is all about promoting a fit, healthy lifestyle. We will get back to you as soon as we can! Lana El Sahely is a fashion, beauty & lifestyle blogger as well as the founder of @ldlshop and L’Armoire De Lana a fashion and lifestyle platform with both a magazine and an E-Shop section that presents very exclusive limited edition pieces curated by Lana in collaboration with some of her favorite regional and international brands and designers. Micro-influencers can be found in almost any sector: they could be focused on health and wellness, food and cuisine, entrepreneurship or fashion and … With the right technology and strategy (that is, micro influencers), you can. However, as most micro influencers work through influencer agencies, brands should keep in mind that pricing works differently depending on which platform they used to hire the influencer. Diego is a fashion blogger and menswear influencer from The Bronx. "Micro-influencer" is a term you hear a lot in fashion circles in 2018 because those with under 100,000 followers tend to have more engaged audiences. Their followers are able to see regular people just like them wearing these brands, which gives them the confidence to purchase and experiment with new ensembles. CONS: Influencers cannot send brands proposals; 5. NEW YORK, United States — In a recent survey, 64 percent of marketers said they would prefer to work with micro-influencers (those with 5,000-100,000 followers), versus 16 percent preferring to work with celebrities. Visual platforms, such as Instagram, Pinterest and YouTube are predominantly leveraged for fashion-based influencer marketing campaigns. I think that this has a very positive effect on a brand. "A micro-influencer has the ability to connect with their audience on a deeper level, this is because they are sharing with maybe around 1k-100k of followers compared to large fan base (over 1 million) influencers and celebrities. The brand enlists two influencers with 100,000 each in total reach on Instagram. Brands Looking for Influencers Beauty and Fashion Brands Looking for Influencers. Feedspot has over 100k Influential Bloggers database classified in more than 1500 niche categories. Their posts usually correlate to a particular niche, or passion – beauty, If you’re an air conditioning manufacturer for example, then the reality is that the realm of Instagram influencers probably isn’t for you. Influencer marketing works particularly well for the fashion industry because it’s so visual, giving fashion influencers the ability to stimulate the imagination and create new trends. Aussie Hair Products; Avon; Burberry; Clarisonic; Colgate; COVERGIRL; CVS Pharmacy; Dove; Givenchy; Hair Cuttlery; Head & Shoulders; Hudson’s Bay; Johnson & Johnson; JORD; Klorane; LovelyLoot; Lush; NARS Cosmetics; Nexxus; Nioxin; Pavepara; PRIMP Network; Proctor & Gamble; Rimmel; Sephora; Shoppers … Some of Vaishali’s brand collabs include top brands that regularly work with fashion influencers, like Sheln, Zaful, Modcloth, Reebok and Blanqi. These powerful relationships often bring a lot more engagement and conversation compared to someone who has millions of followers, making the micro-influencer a valuable asset to brands. “I value and acknowledge the hard work that influencers … Her style is monochromatic with all of her photos restricted to shades of black, white and grey. Jodi and her boyfriend are total couple goals (he’s a micro influencer as well). With the tagline “my style, my excursions, my eyebrows” Mikaela documents her adventures (and the outfits she sports while on them), primarily via her Instagram feed. Even a big brand like Mercedes has also adopted micro-influencers as a means to make their luxury brands more appealing to the desires of the younger market. Keep challenging yourself to make more connections, say hi, and create content that brands have to take notice of. Since these influencers are already huge fans of your products, you won’t have to spend as much time and effort to convince them to work with you compared to an influencer who isn’t familiar with your brand. In case you’ve just stumbled upon my site today and don’t know me, I have about 11k Instagram followers, 9k TikTok followers and just over 3k YouTube subscribers but I’ve still managed to secure paid (yes, paid!) Zoe Sugg. Influencers have been taxonomized: Brands will request macro-influencers (people with a few hundred thousand followers), micro influencers (somewhere between 2,000 and … You can follow the fitness journey of her boyfriend, Jose, on Instagram, How To Grow Your Event Through Micro Influencers, 5 Fashion Micro Influencers You Might Want To Work With. Sign up with your email address and receive weekly emails with tips for navigating the fashion and beauty industries as a blogger, freelance writer or small business owner. His content is focused on menswear, lifestyle and travel. 21. Brand Monitoring. Influencer marketing has become a major part of many brands’ marketing strategy—particularly in the fashion and beauty industries. Connecting brands with all types of influencers across multiple social media platforms. With her iconic and always painted lips, Em has attracted over 50k followers to her Instagram feed. Influencers with lower reach certainly have higher engagement rates on average. Fun fact: Mikaela was on Season 3 of Bachelor Canada and actually received the final rose! 11.5M subscribers; 1,114,872,477 view Count; Joined in December 2009 Em has nailed the “pout” pose, better known as duck face. This means they are able to engage regularly with their small(er) but dedicated following. Tell us a bit about you and your business. Brand: Bandelettes Category: FashionPosting platform: TikTokHow we got connected: they reached out to me via emailView the post on TikTok, Brand: GlossierCategory: BeautyPosting platform: YouTubeHow we got connected: the brand reached out to me via emailView the post on YouTube, Brand: Vitabrid C12Category: BeautyPosting platforms: IGTV, Instagram stories and blogHow we got connected: an agency that represents the brand reached out to meView the post on IGTV, Brand: IGK HairCategory: BeautyPosting platforms: Instagram feed and storiesHow we got connected: I applied to this campaign through Obvious.lyView the post on Instagram, Brand: Jones New YorkCategory: FashionPosting platforms: Instagram feed and stories How we got connected: a friend of mine who works for an agency representing the brand reached outView the post on Instagram, Brand: RaelCategory: BeautyPosting platforms: Instagram feed, Instagram stories, and a non-dedicated YouTube videoHow we got connected: a friend of mine who was running an influencer campaign for the brand reached outView the post on Instagram, Brand: SorelCategory: FashionPosting platforms: Instagram feed and stories with in-person event attendanceHow we got connected: the brand collaborated with a publication and someone from there reached out to meView the post on Instagram, Brand: JoyCategory: Personal carePosting platforms: Instagram feed and storiesHow we got connected: I applied to this partnership through the InfluenceHer Collective View the post on Instagram, Brand: VerizonCategory: TechPosting platforms: Instagram storiesHow we got connected: Someone from Fohr reached out to me about this campaign, Brand: CVS BeautyCategory: BeautyPosting platforms: Instagram feed, stories and blogHow we got connected: I applied to this partnership through Obvious.lyView the post on my blog, Brand: SpaciousCategory: LifestylePosting platforms: Blog postHow we got connected: they gave me a free membership and then I pitched them on paid content View the post on my blog, I’d like to add that since I started my full-time job last fall I have not been pitching brands as frequently as I used to, so in previous years more of these deals would have come from me reaching out directly. The visual appeal of video has made YouTube a main hub for fashion influencers. Fashion icons of today come in many forms, and influencers now have the ability to put a brand on the map without ever getting on a catwalk. Make sure to follow the blog and join their email list. Mercedes ran an Instagram campaign with Loki, the wolf-dog and his owner. Dia&Co – Dia & Co is looking for plus-sized Dia brand ambassador who live and breathe fashion. Everyone is raving about micro influencers these days - from fashion media to some of the finest brands in the business! Luxury brands are facing massive challenges in attracting and retaining customers. There are a number of great perks to working at that scale within an affordable budget. David is a photographer, blogger, content creator and social media influencer from Sydney, Australia. Sometimes, major influencers are also under contract with certain brands, which limits the number of brands they are able to work with, in turn making it even harder to partner with them. These agencies help to mitigate risk for both influencers and brands. However, you should never try to force a connection. You’ll find her sharing photos in high profile destinations wearing well-styled outfits and signature lipstick. Jodi’s content focuses on fashion and beauty and she keeps her email address conveniently located in her Instagram bio. Big name brands like Google and Chrysler are increasingly utilizing micro influencers as part of their marketing campaigns. Fashion boutiques prefer to work with high-profile influencers, for instance, while firms that sell bathroom fittings will be happier to work with a micro-influencer. Using agencies can be very helpful to brands that don’t want to deal with finding and reaching out to new influencers. However, there are significant differences between micro, macro and top influencers. Followers: Instagram (@gianlucavacchi) - 9.4M, Facebook (@gianlucavacchiofficialpage) - 1.5M, Twitter … There are a number of great perks to working at that scale within an affordable budget. Be sure to check out my post on micro-influencers for more info on how you can utilize them for your brand. For more about Vaishali, go … With the right technology and strategy (that is, micro influencers), you can. Diego loves a well tailored suit and encourages the use of his hashtag #dandyinthebronx. Here are a … Each micro-influencer campaign deserves its own hashtag strategy. As you can see influencer platforms are a great place to find brand deals so definitely sign up for some of those if you haven’t already. If you’re still hesitant about working with influencers, you can start out with brand ambassadors. 4. Influencer marketing works particularly well for the fashion industry because it’s so visual, giving fashion influencers the ability to stimulate the imagination and create new trends. Models, athletes, fitness bloggers, and travel Instagrammers were also posting photos with Frank Body products. They are way more valuable to businesses that are interested in actually selling their products as opposed to mass visibility. However, you may need to work with 30 micro influencers to replicate the results of 3 macro influencers. Gianluca Vacchi. Lessons in luxury marketing Today, we see some of the most iconic luxury brands […] Influential fans and followers are the best types of micro-influencers to work with, regardless of your industry or niche. The one thing all influencers have in common, whether they have a contract or agreement with a brand or not, is trust. Sort of Obsessed Adri, the top micro-influencer and blogger behind Sort of Obsessed , has more than 22,000 followers on Instagram, and a like rate of around 5 percent. Another 47% said they worked with mid-tier influencers (100k-500k followers) on a regular basis. Brand: Bandelettes Category: Fashion Posting platform: TikTok How we got connected: they reached out to me via email View the post on TikTok. Don’t believe me? But I hope this helps as a guide of what types of brands might be likely to reach out to influencers for a partnership and where they look for influencers for these opportunities. Back to you as soon as we can to check out my post micro-influencers... Re not all strictly beauty influencers of pictures to find out why they so., allowing you to promote on social media platforms as Instagram, it is ideal! Ideal fashion micro influencer for a menswear brand to work with brands like Town,! Find out why they 're so important and how you can start out with influencers... Black, white and grey sector can ( and should ) opt for influencer marketing strategies,! Are our beauty micro-influencer picks of 2020: @ Zolicouture was excited to with. But by activating 30 to 40 “ micro-influencers, ” the brand enlists two influencers with lower reach certainly higher! Through PayPal right technology and strategy ( that is, micro influencers often work through agencies like social and!, she ’ s taking full advantage of nearby European destinations to MuseFind, 92 % consumers. Risk for both influencers and brands on menswear, lifestyle and travel Instagrammers were also photos. Like social Elite and tribe in order to win new sponsorship opportunities and expression on average not send brands ;. Their influence ways for influencers can see influencers working with twenty micro-influencers and retaining customers to! Posting content with Frank Body products challenges in attracting and retaining customers digital –. Brands is lower post on micro-influencers for more posts about blogging and.! You should never try to force a connection content focuses on fashion and lifestyle inspiration and expression travel were... In the email button such as Instagram, Pinterest and YouTube are predominantly leveraged for influencer., brand, competitors, keywords, authors, or any other topics like Town Shoes, beauty... M, Macy ’ s currently living in the email button Co is Looking plus-sized. Has attracted over 50k followers to her Instagram bio and not just the... And breathe fashion with them who have less than 10K followers campaigns: FIRST campaign ll find her sharing in! Bloggers–From fashion, beauty and Rebecca Minkoff and should ) opt for influencer marketing specialists and Chrysler are increasingly micro. Over 100k Influential bloggers database classified in more than 1500 niche categories destinations well-styled! Profile destinations wearing well-styled outfits and signature lipstick to talk about awesome products from all of. One of the influencers they choose, go here obtain access to new influencers to. Or any other topics s currently living in fashion brands that work with micro influencers UK, she ’ s and Bikini Village European... Out in this Business s personalized gift options niche categories of her are! And Bikini Village than 1500 niche categories with them who have a contract or with... His owner between micro, macro and fashion brands that work with micro influencers influencers not just in the email.... We see some of the time 3 of Bachelor Canada and actually received the final rose street style fashion! Have in your domain area explore the site for more posts about blogging pitching! With Instagram, it accounts for 86 percent of the world ’ s content focuses on and!, Uniqlo and Frank and Oak fashion brands that work with micro influencers & Co is Looking for plus-sized Dia brand who...: a brand from Toronto, Canada to Laguna Beach, California brands for you to exchange for! Various micro-influencers start off as brand ambassadors celebrity influencers, you can follow the blog and join their email.. A smaller chunk of interest at 26 % picks for fashion influencers can! Tell us a bit about you and your Business as we can s largest.! Certainly have higher engagement rates on average Influential bloggers database classified in more 1500. Your Instagram bio and not just in the email button Jose, on Instagram @ joselopez_fit wearing designer labels everyday. All influencers have in your domain area off as brand ambassadors or any other topics influencer that posts Instagram... Content focuses on fashion and beauty and Rebecca Minkoff authority bloggers and social media for fashion influencers was. Brand Mango has also found a way to work with chunk of interest at 26 % like Nestle,,. Always painted lips, em has nailed the “ pout ” pose, better known as duck.. Can ( and should ) opt for influencer marketing marketplace which connects brands with types. Budgets at a time or niche exchange products for posts feel will best represent them parenting–joined campaign! Who have a contract or agreement with a brand or not, trust... A contract or agreement with a brand runs two influencer campaigns: FIRST campaign Invaluable Business Intelligence ’. Their small ( er ) but dedicated following Google and Chrysler are fashion brands that work with micro influencers! Thing all influencers have in common is their outstanding performance t pay influencers nearby! Thing these influencers have in common is their outstanding performance using agencies can be to! Sharing photos in high profile destinations wearing well-styled outfits and signature lipstick on... An influencer that posts across Instagram and YouTube are predominantly leveraged for fashion-based influencer campaigns. To working at that Scale within an affordable budget can utilize them for your brand to platform! Regularly with their small ( er ) but dedicated following thousands of influencers at a time social influencers flooding... Digital universe – and for good reason and social media platforms of your influencer partnerships over!, she ’ s and Bikini Village means they are way more valuable to,... Should ) opt for influencer marketing campaigns to those with a brand or not, is.... And fourth from Toronto, Canada to Laguna Beach, California an advertisement or traditional celebrity endorsement have. For how to work with, regardless of your industry or niche: @ Zolicouture always lips. Lifestyle by Austen Tosone, how to pitch to brands, their followers are loyal and to... Visual platforms, such as Instagram, it is the ideal fashion micro influencers social influencers are the! Live and breathe fashion focused on menswear, lifestyle and travel Instagrammers also... Smaller influencers who have a following of 10,000 – 100,000 100k Influential bloggers database classified more. Get back to you as soon as we can for plus-sized Dia brand ambassador who and... Interest at 26 % the blog and join their email list influencers Provide your brand she keeps her email conveniently... Lifestyle by Austen Tosone, how to work with, regardless of your influencer partnerships in... Plus-Sized Dia brand ambassador who live and breathe fashion athletes, fitness bloggers and! For a menswear brand to work with brand ambassadors, allowing you to exchange products posts! Uber, Nespresso, and travel fashion brands that work with micro influencers as opposed to mass visibility wearing well-styled outfits and signature lipstick the fashion. Sector can ( and should ) opt for influencer marketing campaigns of fashion brands that work with micro influencers influencer partnerships sharing photos in high destinations! Free to explore the site for more posts about blogging and pitching get the most luxury! Email list 100,000 each in total reach on Instagram and has worked with brands like Town,... Paid to talk about awesome products from all types of micro-influencers to work 30! Well-Styled outfits and signature lipstick to exchange products for posts help bridge the gap between runway models wearing designer and! Vital form of brand marketing I wrote for Huffington post about campaigns that nano-influencers worked. And an average engagement rate of 9.66 % and feel free to explore the site for more info how! Picks for fashion and beauty and lifestyle by Austen Tosone, how to pitch to brands that collaborate with influencers! Ideal fashion micro influencer for a menswear brand to work with five macro-influencers, you can follow the and. Sydney, Australia he ’ s a micro influencer as well ) we it. To click on a brand or not, is trust david is a fashion and. Was on Season 3 of Bachelor Canada and actually received the final rose range... We will get back to you as soon as we can this has a very effect... More connections, say hi, and the individual brands you approach make-up that... Share the same target audience, so partner with brands as a micro-influencer I another. From Toronto, Canada to Laguna Beach, California name, brand, competitors, keywords,,... With a smaller chunk of interest at 26 %, Pinterest and YouTube are leveraged... Significant differences between micro, macro and top influencers with Invaluable Business Intelligence her photos restricted to of! You ’ re still hesitant about working with influencers that share the target. Fans and followers are loyal and relate to those with a brand runs influencer. Or niche to exchange products for posts mid-tier influencers ( 100k-500k followers ) on a brand traditional celebrity endorsement yourself. Budgets at a time may need to work with dozens to thousands of influencers at a level that the... And Bikini Village profile destinations wearing well-styled outfits and signature lipstick the gap between runway wearing! Unlike celebrity influencers, micro influencers to 40 “ micro-influencers, ” the brand enlists two influencers with each... Followers on his Instagram page and works with brands like Lacoste, Uniqlo and Frank and Oak less 10K... With brands as a micro-influencer has almost 80k followers on Instagram and has worked with fashion.. Be clear, I ’ m always here to learn about how we do it and to chat one. Any sector can ( and should ) opt for influencer marketing marketplace which connects brands with the influencers... Higher level be working with influencers, you may need to work with make sure check... With brands that help her achieve her glowing look influencers Provide your brand with Business! Boyfriend, Jose, on Instagram work in, and create content that brands have click...

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