Last year, Instagram rolled out the ability to add links to Instagram Stories and it’s a pretty big deal. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. While the strategy and content for your feed and stories should work together, it’s important to track traffic and other important KPIs separately to figure out what works best for each of these audiences. To access your Instagram Stories analytics on the Creator Studio dashboard, Select Content Library, and then click Stories. Yay, Stories … For example, if you’re running an Instagram account for an online ecommerce store, you may want to investigate how different product photos perform against each other. You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. to do all the work for you! Here’s what each of them means: Taps forward is the number of times a viewer tapped the right side of the screen to jump to the next story in the queue. Add Your Link in Bio & Drive Traffic from Instagram. And if they like what they see, they might even give you a follow! Is your audience most engaged when you’re sharing product photos? Instagram Stories analytics also show you the number of taps on stickers, making it easier to evaluate their performance in your Instagram Stories! Since a lot of people “speed tap” their way through watching Instagram Stories, taps backward, next story, and exits are all better indications of how your stories are performing. Paste it to the input box. From here, you can add links or captions to your scheduled stories, which will be copied to your phone when it’s time to post. the insta stalkers discovery. Track progress of any Instagram Account with day by day analytics of Followers, Following, Uploads, Engagement Rate and much more. how your Instagram Stories are performing and rank them by. Learn More. The below diagram shows the architecture of Instagram The backend uses various storage technologies such as Cassandra, PostgreSQL, Memcache, Redisto serve personalized content to the users. If your swipe-ups are low, try adding text letting users know to “Swipe up!” or an arrow pointing to the bottom of your screen. You can connect with her on Instagram @lexiecarbone. Instagram offers a poll sticker for users to put on their Stories. Copy the username. By following these steps, you will get access to all video or photo Stories uploaded to an Instagram user. In fact, it’s the first time ever that users can add links to Instagram that aren’t the link in their bio! Instagram user search engine. To get started, you’ll want to set up UTM tagging. Technology. Instagram Stories and Stories ads are available to businesses worldwide. Whatever category your Instagram account falls into, tracking into your Instagram analytics allows you to better understand your audience’s wants, improve your content, and ultimately drive more traffic and sales! You can also hone-in on your individual stories to learn more about how each of them performed over time. From here, you can sort individual stories slides by post status, date, and reach. Track + Measure Instagram Stories Analytics to Optimize Your Strategy, Easily schedule photos, videos & carousel posts with a few clicks. This data can help you determine how long your optimal Instagram Stories posts should be, whether it’s 3 slides or 13 slides. Try an organic story. Information about your device and internet connection, including your IP address, Browsing and search activity while using Verizon Media websites and apps. Exits are the number of times someone has swiped out of your story, while next story indicates the number of taps to the next account’s story. Do you have a project that needs a REST API to get an Instagram user ID and other Instagram profile data by username? It’s possible your audience may be missing the link and needs a little nudge in the right direction: Similar to engagements for photos and videos, replies are the number of times someone has directly responded to a portion of your story. So how can you tell what’s working and what isn’t? Once you open your Instagram Insights, switch to the “Content” tab at the top of the screen. From here, you can then compare all product shots against your lifestyle content to find out which posts your followers like best! With UTM tagging, you can make sure Google Analytics is tracking your Instagram traffic with complete accuracy. Reach is the number of visits a unique account viewed each slide in your story, while impressions are the total number of views on each of your individual Instagram Stories. We can offer an API service that will give you the following data (click to enlarge): Subscribe to our service for only $50/month. In this post, we walk you through the ins and outs of your Instagram Stories analytics, what each metric means, and how you can use this knowledge to improve your Instagram Stories strategy: Similar to the analytics for your Instagram posts and account, your Instagram Stories analytics can found by tapping the Insights button from the top right corner of your Instagram business profile (if you haven’t converted to a business profile yet, you can learn how to do it here). Of Followers, Following, Uploads, Engagement Rate and much more photos, &. You tell what ’ s a pretty big deal needs a REST API to get started you., date, and reach to an Instagram user ID and other Instagram data. 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