Get to know the celebrity or influencer that you are interested in gifting to, that way you can send the right products that they will love and will be relevant to them. Don’t do just one event and then give up if you don’t get the exposure you want. If you want to get great response rates then here are few things to help you on your way: 1) Check their social media feeds and get to know the celebrity and influencer. Give them direction on what kind of post you’d like them to do for you and make sure you have some sort of monitoring measure in place. These gifting suites are often organised by PR or gifting companies and you will have a ‘booth’ at the event or place your products in attendee gift bags. The attitudes of consumers have changed. 14) Approach a celebrity or influencer in person. Who are the most important people in an industry? Introduce yourself very briefly. If you have not heard back, you can always follow up. You can encourage them to use your products and create content around them for your brand. How you prefer to work with brands and what you charge for the arrangement. Endorsement can also be gained via social media. But the money is not in the submarket. The last? Influencer outreach is critical for any content marketing campaign, because influencers expose your brand to a larger audience, and because your audience values endorsements from third … Facebook followed at 85%, then youtube 67% , followed by  snapchat and twitter at 44% and 33% . Should you venture above the 15,000 threshold and wander into larger influencer territory, you’ll need to be extra clear about expectations. By sharing the influencer’s feed, you provide value to … To be successful in business you must persuade people to believe in what you are doing, and a great way to do this is through the art of honesty and storytelling, don’t be afraid to share with your audience. Have a gameplan and most importantly, set reasonable expectations and tracking systems. Template 1: The free sample template. If you select someone who truly aligns with your brand, they will be happy to promote it. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. The key is to merge your connections with the influencer’s followers. The owners Gela and Pamela set up the company with $200 and turned it into a multi-million-pound business, with the likes of Madonna and Paris Hilton frequently wearing their products. We do this on The Handbook and it works amazingly well. Be transparent before you send product to influencers with what you expect from them in return. You can also compare celebrities in terms of social rank and brand influence. I read your interview in xxx magazine, where you said you have dry skin, or you don’t wear make-up. While celebrity gifting can be great for PR, not all products are suited for this. Find out where celebrities and influencers will be appearing, for example club nights, book signings or charity events. Celebrities and influencers are more likely to wear a product if it is customised – it may take longer but you will reap the rewards. Here’s how it works: You can also search by audience insight and get a detailed breakdown by category for celebrities and influencers audience, this is key as if you want to work with a particular celebrity or influencer you need to know that their audience is relevant to you. Well, it’s highly unlikely that this email will resonate with the 18-year-old hip-hop influencer. If you want to appear inside the gift suites where you can have a booth display and a representative on hand to interact with the celebrities the cost can run anywhere from £5,000 and up. If you’re unsure about the best method for influencer gifting, I’ll cover all the basics and formalities. 6) Make sure your letter or package stands out It must look professional. Again, try your best to go above and beyond with the influencer gifting – even going as far as regularly sending them free products to share with their followers. This year’s goodie bag also included a roll of $275 luxury loo paper. One way to do this, for example, is to offer them a free sample or product to test. Although, it should be noted that on the odd occasion, you may send product to an influencer only to have them ghost you – it happens! Many celebrities and influencers will tweet about a product or service to their followers – for a price. The goal is to carve out a unique spot. Whilst getting your product into the Oscars goody bag is probably the end goal when it comes to advertising your product, getting your gift into goody bags at celebrity-attended events is a recommended way forward. To the latest fashion and beauty edits, food, interiors and travel Join now to be in the know. Influencer marketing is a trending topic in content marketing. The more you reach out to them, the trust will become stronger between you and that person resulting in more feedback and hopefully their thank you’s will help build a community and endorsement. The least that you can do for them is to write a sample thank you note to express your gratitude for their thoughtfulness. For example, a short, handwritten note personalized to your influencers of choice will strengthen the bond between you. Gifting gives influencers a chance to become a customer, fall in love with a product or brand and feel compelled to share it across their platform, which in turn aids their ability to stay authentic. To get your product at a gift suite or event there’s a range in cost, anywhere from £500-£3000 per each gift bag item or basket. A late gift and note is vastly preferable to no gift and note at all. if your area of expertise is nutrition don’t just be another nutritionist but hone in on an area that you may specialise in, for example nutrition for fertility or create a nutrition plan for those with skin problems. What: What do you have? Other smaller brands, such as Rodial, gifted to Kylie Jenner and she then Instagrammed the product to her millions of followers, and sales went through the roof, from just the cost of one product. Be direct and brief in your approach. Campaign: As an Independent Contractor, I will provide the following services on behalf of Selecting the right influencers for gifting products goes a long way as well. Letter Form – Influence letters should be typed and sent either via mail or email. Tips for Writing an Influence Letter . Juicy Couture is another great example of a brand that grew from nothing. As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly … Before you know it, you’ll be sending products to influencers with the confidence that both parties have a mutual understanding. Belief creates the customer, belief creates the results. Instead, create an instant connection by professionally yet playfully using jargons. I read your interview in [xxx] magazine, where you said you have dry skin, or you don’t wear make-up. In terms of endorsement, the products impressed Elton John when their hamper full of personalised goodies was chosen to be gifted to him and his partner David Furnish by Heart FM, when their son Zachary arrived. Note: This is a guest post from John Ruhlin.John is the founder and CEO of the Ruhlin Group, a firm that specializes in high-level gifting plans that build relationships and acquire new leads.He is the author of the recently released book, Giftology. You don’t have to aim for the influencers with the most followers. Perception is everything – send it with a little gift if needs be. Below we've outlined 3 different pitch email templates you can use to get started right away. Admittedly, it’s dive cult to come up with a bizarre plastic surgery procedure at home. If you’re interested in say the Academy Awards, then March is a good time to start getting in touch with vendors. Persevere, but don’t be annoying. Sample of an Agreement with an Influencer Seth Arenstein, PR News Follow Seth: @Skarenstein The document is intended to provide general information and guidelines only and is not a substitute for legal advice. As always, make sure you approach the right celebrity or influencer on social media – the worst thing you can do is to try and link with celebrities just because of who they are, and try to get a celebrity that is totally inappropriate for your brand. They sent out a personalised hoodie to Madonna and it went all around the world, so they then sent them to Cameron Diaz with ‘Cameron’ on, and one to Drew Barrymore with ‘Mrs Green’ on, as she was married to ‘Tom Green’ at the time. For example: I am Elly Stancliffe, founder of The Handbook and I want to officially welcome you to my world. If you can get them to comply with this small request, they may be more likely to follow up a larger request at a later date. Influencers are the most natural and organic introduction to a new brand. Some argue that gifting is an important way to spread brand awareness, while others would rather spend their marketing budgets on guaranteeing influencer posts, but the truth is there is a time and place for gifting influencers. Additionally, get your product into goody bags, such as The Glamour Woman of the Year Awards. Show/tell why they should they listen to you. 19) Offer the celebrity or influencer a discount with your product, Influencers won’t want to market your products to their audience it they’re really expensive, and they will also want your audience to feel that they’ve got a great deal through following them, therefore as well as gifting to them, offer a discount to their members when they mention the product , thus making the offer as appealing to the audience as possible. Letter Of Gift Samples Are Here Just being photographed with a celebrity or influencer can do wonders for your reputation even if it’s not directly related to the product. This post covers the secret to running a successful influencer marketing campaign using gifting-only. Act Fast – Mail your influence letter as soon as possible (preferably within twenty-four hours).If time is of the essence, send your letter by email. Capturing this information in writing won’t negate any comeback to you if the branded content falls foul of the regulators. Additionally, the more tweets or direct messages you send, the more likely you are to get noticed. So you need to adapt our template contract to fit your own circumstances. Alternatively, invite the celebrity to stop by your operation and pick out clothes they like for example. They will be ecstatic that you’ve identified them as a someone of influence in their niche. Influencer marketing spends continued to rise throughout 2019, and there is absolutely no sign of it doing anything other than accelerating further throughout 2020, Instagram is likely to remain the preferred platform for influencer marketing, but TikTok may take some of the market share. Since you’re sending a free gift, you will hit the reciprocity trigger and by showing your knowledge of the topic and your position, therefore, you hit the authority trigger. The Golden Globes takes place in January, and most of these spots are sold out by the Summer time. About the Book Author. More often than not, if you provide products, you get invitations to attend the event. E. The content should be compliant with the terms and conditions of the social media platform being used. 3. Then become the number one expert in your field at this and think outside of the box, market your business differently, don’t be the same. Seen as our latest feature the ZINE Brand Catalogue focuses on gifting campaigns, it was perfect timing for us to kick off with a bang, and celebrate its' launch with our top 10 influencers, who will amaze you with what they can do for your brand, if you just give them the right gift.. Gifting campaigns can work exceptionally well for brands in influencer marketing. It’s important not to just go on about the opportunity; show how you deliver value. 2. Sample Thank You Letter For Christmas Gift. Gifting influencers allows brands to provide what consumers crave which is authenticity and trust. But it will both focus the minds of both parties. We’re talking anyone above 100,000 followers on Instagram. ‘Dannii Minogue was great’, says Daniel, ‘She loved the gift, talked about it, even uploading photos’. Dannii loved the product and endorsed the brand. It’s just an unfortunate reality in this industry, but don’t let a few bad apples ruin the entire experience for you. Life gives to the givers and takes from the takers. Not only will the influencer get a better response from the post but you’ll generate a lot more potential customers. Also, express delivery makes it look like you really wanted to get your product to them. As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. You’ll have the opportunity to review each offer, the payment amount, the brand, the products, and the campaign posting or action requirements. How can micro influencers help brands? If it doesn’t have a giant price tag associated with it, they won’t be interested. Gifting influencers doesn’t have to break the bank. Some celebrities even end up in personal relationships with their assistant, for example, Kristen Stewart and her assistant Alicia Cargile. Speaking of appreciation, there are a number of little things that can go a long way with your influencer gifting. Act Fast – Mail your influence letter as soon as possible (preferably within twenty-four hours).If time is of the essence, send your letter by email. 4) Gift celebrities and influencers via mail. Giving something is a whole lot easier than trying to pay for promotion, throughout this entire sequence you’re layering in all the mental triggers. For example, directly asking a celebrity or influencer to use your product in public is a large and perhaps costly request, but you could mention that if they didn’t want to do this they could do something smaller, like tweet about it. When sending product to influencers, you want to ensure that you’re giving them enough value that it’s worth their time. Gifting products to influencers can be awkward if you’re not totally familiar with the process. you could include a note with your product such as ‘We would love to introduce you to the other lines in our collection, please do drop me an email and we would love to send you some more products.’, The influencer gets to please his/her audience by giving away something for free, You get seen by the influencer’s audience, Your product or brand gets the awareness it deserves without having to pay big collaboration fees. Once accepted as an Influencer Box member you will begin receiving notifications when there are sponsored campaign offers for you. With thank you note for gift examples you can now show your thankfulness to your friends, family and acquaintances or for that matter anyone who sends you a gift. While this is still likely to cost thousands of pounds, it is more affordable than a traditional advertising campaign. Send a nice personalised card with the gift, and follow up too, to see if they liked it. Prior to gifting products to influencers, you need to have a gameplan. Sample Thank You Note for Graduation Gift Your graduation gift is always picked up after much contemplation from your near and dear ones. With the rise of social media, brands can get their products in front of celebrities and influencers through gifting, producing a great response at little expense. The meat of your campaign should be nano-influencers with 5,000-10,000 followers on Instagram. In simple terms, a macro influencer has a large global following, whilst a micro influencer holds a smaller, often local following. The below is the sample of handwritten thank you note to influencers. Tweezerman International presented guests with his and her gift sets including slant tweezers, eyelash curlers, shaving brushes and nail clippers. Why you want to work with this brand in particular. You gave extra time in writing a note from the side, posting via courier, and delivering to them. 7) Find out when a celebrity or influencer’s birthday is Celebs and influencers could also get their brows shaped on the spot. It is possible to find out where celebrities and influencers may be from The Handbook ‘What’s On’ page, here. You need to know what you’re offering them, and more importantly, what you expect to receive in return. This can be a tricky one and may sound scary- the last thing you want is to be taken away by security! How? This site uses Akismet to reduce spam. These often require hefty fees (thousands of pounds) to participate and anyone who walks into the gifting suite can pick up a free sample of your product. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. 15) Product placement at gifting suites or product placement at high profile events. click here. They may post about it on Snapchat or voluntarily produce video content rather than basic photo content. 17) Consider gifting  your products to celebrity assistants. It’s a small step that could make a big difference. We wanted to make influencer marketing SUPER simple, and for users to be able to reach influencers SUPER easily, therefore we have created an incredible tool which allows brands to email out to thousands of celebrities and influencers in seconds. Gifting products in exchange for mentions digitally, whether that be an Instagram post or a mention on Facebook, is a hugely popular way for influencers and brands to collaborate. Be direct and brief in your approach. How to Message Influencers: Outreach Messages that Work Carro’s Default Influencer Message. You need to know what you’re offering them, and more importantly, what you expect to receive in return. F. Consumer want recommendations, not hard selling. Everything comes down to one thing- belief. Influencer marketing works.. You can also find a sample of the letter of gift attached with this template that will further explain how to write a good letter of gift. Whilst reach is great, its actually the engagement that is often the most relevant. Introduce your product or offer briefly. For example, I personally follow @fitmencook for his healthy recipe advice. However, the key thing to consider it not the numbers but the level of engagement. 3. Letter Form – Influence letters should be typed and sent either via mail or email. Grab their attention; this is usually the rest thing the celebrity and agent will read. Before you know it, you’ll be sending products to influencers with the confidence that both parties have a mutual understanding. It’s important to get them interested and get them out of their current environment or activity. The advantage is that the celebrity is “working”, so they’ll be in a mood to interact with others, so you’ll be more likely to receive results when approaching them than if they were dropping the kids off at school, say. Micro-influencers can be people with between 5k and 100k followers, and they tend to accept free products over payments. Note: Including small extras can be a great way to make influencers excited to post about your product. Carro’s default influencer message is based on several successful influencer messages. Hence whatever business you’re in, if you sell anything you need to be aligning yourselves with celebrities and influencers and gifting is an affordable way to get great reach and brand authority. The process is about sending a great product that’s going to add great value to someone. But if he’s waving a Daniel Wellington watch in my face, it doesn’t carry any weight – I simply don’t care about his fashion opinion and it’s not why I follow him. If he recommends a new food product, I’ll probably try it out. Including this‚ ‘social proof’ is one way to distinguish your request from similar ones the influencer might receive. When sending product to influencers, you want to ensure that you’re giving them enough value that it’s worth their time. 5. Agencies such as Adly.com specialise in creating Twitter and Facebook campaigns using celebrities and influencers. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. The Carro team considers the invitation link so important to the influencer-brand relationship that they made it a required field in the Quick Invites feature. Leveraging more than 20 years of Fortune 500 marketing experience, Cat has been a professional blogger and is an in-demand speaker, presenting on social … These days, most quality Instagram influencers with above 25,000 followers are being compensated with more than just gifted product. Whether you have 10 followers or 10,000 doesn’t matter. Take photo printing app Lalalab; they generated 4,500 social posts and reached 70 million people in just one year. If you have any DMCA issues on this post, please contact us! You can also compare celebrities in terms of social rank and brand influence. Common Sections in Influencer Contracts. Predictions for 2020 are that Instagram w ill remain the preferred platform, but TikTok will also start to take some of their market share. The gifts you give influencers might be time and attention--read and share their stuff on your own social networks and in your content--or they might be more tangible: a free account, samples… I urge you to try it and I’m confident you will have success. So instead of screaming for attention, you attract attention by giving value before there is a hint of asking for anything in return. Another advantage is that they’re more likely to engage with loyal audiences as opposed to the audiences that huge celebrities with millions of followers might have. They can be easily downloaded and customized according to your requirements. They’ll tell their offline friends about it too. Pitching a brand as a new influencer 18. If you play your cards right, you may be able to get both (hint hint, handwritten notes). People often jump into an existing niche, and if they are the fifth or sixth person in that niche then the waters are already muddy. Instagram remains the preferred platform that influencers will use to mention products . They chose to approach Dannii Minogue, to whom they sent a hamper after the birth of her son Ethan. LifeCell Skin Care handed out their anti-ageing products while Barbar Hair tools debuted its new mini cordless at-iron that comes with a USB port for easy, on-the-go charging. Then there’s Burberry; the renowned company credited 8% rise in sales to £895 customised ponchos loved by A-list celebrities. Recent WFA studies showed that all 34 multinational marketers in its study used Instagram for influencer marketing. Carro, an influencer marketing app, has tracked more than $1 million worth of influencer gifting through its platform. Give a shout-out about their latest works. When Estée Lauder first started out she gifted celebrities – the company is now worth billions, with Kendall Jenner the current face of it. Aside from being a form of compensation, gifting an influencer indicates appreciation. Gifting campaigns appear simple, but it’s the collaboration type we see brands struggle with the most. Gifting products to influencers can be awkward if you’re not totally familiar with the process. Normally a micro influencer is anyone who has between 10,000 and 500,000 followers on their social media channels, and a macro influencer is anyone with figures greater than these. Over the years, Dave and the rest of the team at NinjaOutreach have written countless articles about influencer marketing, why it works, and how to best utilize it.. That said, you probably already know it in your heart. D. The advertiser can request to the influencer to add tags, links, or titles in the description of the uploaded media. It’s the assistant who is likely to write back via email etc – these people are the gate keepers and the celebrity communicates with them every day. There’s really no magic number. That’s why it’s so important that your influencer media kit represents you and your brand. Your influencer will be grateful that they don’t have to go back to your email archives. Grow your business today via Influencer gifting!! As well as what they like, look at what their problems are and how your brand can solve them. Think to yourself “why does this persons audience follow them?” If the answer doesn’t align with the kind of product you have, it’s just not the right fit. 2. I always tell my sales team don’t sell people the features, sell the transformation. Chances are, you also want to set up an influencer marketing campaign but have one unanswered question: The reason for this is simple; the general public are bombarded with thousands of adverts every day, however studies have shown the most memorable ads are ones where a celebrity or influencer is endorsing the product and influencer marketing is getting bigger daily. During Oscars week for example they have events such as the Red Carpet Gift Lounge, Jewellery Suite, Pre-Oscar Gifting Suite and more. When you look at every successful leader out there, they offer their followers new ways and new opportunities, if you are selling anything don’t sell improved offers they are harder to sell, instead, sell new opportunities because people will get excited about them. If the influencer shortened words and popular internet acronyms, then you should do the same. 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