Multifoods Tower Originally constructed in 1885 for the J. Allen Smith Co., the four story brick building at 222 N. Central Street later became known as the White Lily Flour Building. Nevertheless, White Lily was an entrenched brand and the company continued to expand, especially after the economy soared in the postwar years. Smucker Company agreed to buy the brand. Well, I think you’ve finally got it.” When used in baking, the best of this “Fancy Patent Flour” produced biscuits and pastries that were far lighter and fluffier than those that relied on the usual hard winter or spring wheat, or even a blend of soft and hard wheat. As a result, the company became dependent on the East Tennessee, Virginia and Georgia Railway, later known as Southern Railway, to deposit at its siding wheat from Kentucky, Indiana, Illinois, Missouri, Kansas, and Minnesota. In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. founded: 1921 Our products are a staple in family kitchens and world-class restaurants alike. In July 1989, following a prolonged hostile takeover bid, chicken processor Tyson Foods, Inc., acquired Holly Farms. Under the terms of the agreement, Pioneer agreed to continue making the White Lily products at the Knoxville plant and a facility in Prosperity, South Carolina. They were so teachable , kind , and hungry for this kitchen adventure. By 1965 he became president and for the next fifteen years he led the company through a period of transition while continuing to add product lines and maintaining the reputation of White Lily flour in the South. 4.6 out of 5 stars 477. Great River Organic Milling, Lily White Bread Flour, All-Purpose, Organic, 25 Lb (Pack Of 1) 4.7 out of 5 stars 479. According to some accounts, he named it after his wife, Lillie Powell Smith. Four years earlier Holly Farms had itself been purchased by Federal Compress and Warehouse Company, a cotton warehousing firm which in 1959 began collecting milling operations by acquiring Dixie Portland Flour Company. Cake. Heat the oven to 500°F. Minneapolis, Minnesota 55402 When the J.M. Arrives before Christmas. White Lily is made from lowprotein soft red winter wheat, as opposed to the hard wheat found in most commercial flours. During this period, in fact, many mills chose a white flower, such as a white tulip or white rose, to represent their product. Filter By What I'm Baking! ." White Lily is more than just an ingredient – it is a Southern pantry staple, a passed-down secret, and the foundation upon which perfect biscuits and cornbread are built. We don’t plan to make any changes of consequence to what they’re already doing or whom they doing it with. Please select one of the options below: General Questions Product Questions. The milling operations, on the other hand, were expendable and were quickly put up for sale in order to raise money to pay down Tyson’s debt of more than $1 billion. The business prospered and in 1881 he added a small mill to his operations. In 1884, the mill caught fire and had to be partially rebuilt. Upon his death, his son, C. Powell Smith, took the reins of the milling company and continued to grow the business. Despite being sold in only 15 percent of the United States, its share of the packaged flour market trailed only national brands Gold Medal and Pillsbury. CHICAGO — Hometown Food Co. said it has partnered with a group of chefs, food writers and communications professionals to share the brand story of White Lily, which the company acquired in June 2018 as part of its acquisition of the U.S. baking business of The J.M. Hardcover. In September 1989 a buyer was found in ADM Milling Company, a division of Archer Daniels Midland Company. Retrieved December 22, 2020 from © 2019 | All rights reserved. However, the date of retrieval is often important. Just a snip of our time at AHS. Cookies. Fax: (612) 340-3338 Not only did the company’s products continue to be sold throughout the South, but they were also shipped to Latin America, Europe, and Asia. Using only pure soft wheat makes the lightest finest-texture flour you can buy. It makes a difference! 40 White Lily ® Flour has been helping Southern cooks create delicious food since 1883. U.S.A. In a bowl, combine flour, baking powder, and salt. “That’s one of the reasons we were interested in the acquisition. Minneapolis, Minnesota 55402 culinary uses. In 1972 he helped to engineer the sale of J. Allen Smith to the Flour and Bakery Supplies Group of Holly Farms Corporation for $3.3 million. Pedras had led White Lily through an extended period of revolving-door ownership, and remained to guide the company as it made the transition to Pioneer’s control. For several years White Lily had been in a holding pattern because none of its owners planned to keep the business for very long and had little incentive to invest in product launches or future growth of any kind. The White Lily brand was created in 1883 when J. Allen Smith bought a flour mill in Knoxville, Tennessee, and began milling a soft-wheat flour, which he named for his wife, Lillie. Its founder, Carl Hilmar Guenther, was an immigrant who had been an apprentice millwright in his native Germany before coming to America and eventually to San Antonio in 1851, just fifteen years after the fall of the Alamo. White Lily ® Flour has been helping Southern cooks create delicious food since 1883. Comment Report abuse. Even though it’s no longer milled in Knoxville, Tennessee, White Lily is a household name below the Mason-Dixon line—and the company’s self-rising flour is a holy sacrament of Southern culture, up there with Duke’s and Coca-Cola. Sunday Best Baking: Over a Century of Secrets from the White Lily Kitchen by White Lily Food Company (1955-01-01) 4.8 out of 5 stars 35. ." Guenther & Sons, which boasted a heritage even older than White Lily. The popularity of White Lily made it impossible for the mill’s needs to be met by the small local wheat crop. The railroad also received shipments of bagged flour, cars of bulk flour, and feed that was then shipped throughout the South. A must for Southern-style biscuits! Incorpora…, 9000 West 67th St. In early 1995 the company found a new corporate home when it was bought by Pioneer Flour Mills of San Antonio, known legally as C.H. Smucker Company, White Lily Foods Company is the Knoxville, Tennessee, miller of White Lily flour, one of the most popular flours in the southern United States. Using a pastry blender or two knives, cut butter into flour mixture until it resembles coarse meal. Thank you WhiteLily for great flour. Fortunately I live in the South where White Lily flour is available. Stay up-to date with The White Flower Cake Shoppe. White Lily Self-Rising Flour. $19.99 White Lily Unbleached Self Rising Flour, 5-lb bag. By Phone. White Lily Baking #whitelilypartner #giveback #giveofyourself Therefore, that information is unavailable for most content. In December 2002 the brand received for free the kind of advertising it could not buy, when the Food Network broadcast a “holiday tree trimming party,” cohosted by executive chef of Gourmet Magazine, Sara Moulton, and well-known pastry chef Nancy Silverton. By Mail. A year later he became partners with four other Knoxville businessmen, together raising $30,000 to start Knoxville City Mills. In 1953 Kansas-born Willard Francis Toevs, a General Mills veteran, joined J. Allen Smith as an assistant sales manager for the White Lily brand and began to work his way up through the ranks. Because Windmill was essentially an equity growth company, set up to buy and sell companies, it was only a matter of time before ownership of White Lily once again changed hands. He held a number of posts, eventually becoming vice president of operations for Martha White in 1994, before coming to White Lily. White Lily® Flour has been a beloved ingredient for generations of southerners, but no one knows this better than our Biscuit Experts. Pancakes. Produced by: The J.M. We see it as an opportunity for White Lily and Pioneer to extend themselves, matter of fact, and to extend their product lines.” White Lily was especially hopeful about taking advantage of Pioneer’s research and development capabilities to add new products. Smucker Co. since 2006.. Cornbread. In the mid-1980s White Lily installed another chief executive, Ted Pedras, who also guided the company for an extended period. In the 19th and early 20th centuries, when Sunday dinner was considered a special occasion and only the best ingredients were used to prepare it, White Lily became known as the Sunday flour. ." Therefore, it’s best to use citations as a starting point before checking the style against your school or publication’s requirements and the most-recent information available at these sites: